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(.): "Noise: A Flaw in Human Judgment" by Daniel Kahneman, Olivier Sibony, Cass R. Sunstein

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(Daniel Kahneman) - , , . 2002 . . 2011 2012 50 Bloomberg Markets. 2015 The Economist .

Ⓔ ѳ (Olivier Sibony) , . . HEC Paris, Sad Business School in Oxford University. , , 25 McKinsey & Company , , 㳿 . , , , . 2019 . (Vous Allez Commettre Une Terrible Erreur!), Manpower Foundation Grand Prize 2019 .

(Cass Sunstein) . . ( . ). ³ 2009 2012 .


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