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Kniga.biz.ua

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(.): "Blue Ocean Shift: Beyond Competing — Proven Steps to Inspire Confidence and Seize New Growth" by W. Chan Kim, Renée Mauborgne

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. ʳ (W. Chan Kim) — INSEAD Blue Ocean Strategy Institute Boston Consulting Group . .

. INSEAD - ̳ . , , - . ʳ .

ֳ . ʳ, 㳿 , Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, MIT Sloan Management Review .

ʳ , , - 2005 . 2005 -, Amazon, (1949-2009). 2014 . LExpansion ʳ .

, 2011 ʳ Strategy Award Thinkers 50. 2011 ʳ Fast Company, - . ʳ , All-Time Top 40 Bestselling Cases, 2014, Best Case in Strategy, 2008 Best Overall Case, 2009. ʳ Blue Ocean Strategy Network (BOSN) — 㳿 , . BOSN , , .

(Renée Mauborgne) — INSEAD Blue Ocean Strategy Institute.

. , 㳿 , Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, MIT Sloan Management Review.

Thinkers 50 Worlds Top Management Gurus. , - . 2008 Nobels Colloquia Prize , 쳿 - -㳿. 2011 Strategy Award Thinkers 50, Fast Company. 2012 - Fortune.com. 2013 - .

ʳ Blue Ocean Strategy Network (BOSN) — Blue Ocean Strategy.


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