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(.): "The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs" by Adrian Slywotzky

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(Adrian Slywotzky) 28 1951 . — -. . , -, Mercer Management Consulting, Inc., Forbes EO Forum, Fortune CIO Conference Fortune CEO Conference . 2007 . ' -.

— : " ?" (How Digital Is Your Business?), " " (Profit Patterns), " " (The Profit Zone) ( - 1998 BusinessWeek), "̳ " (Value Migration). ³ , .. Wall Street Journal Harvard Business Review, . , Microsoft, Forbes Fortune.


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