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(.): "Differentiate or Die: Survival in Our Era of Killer Competition" by Jack Trout, Steve Rivkin

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(Jack Trout, 1935-2017) — , Trout & Partners, : ": ", " ", " !", " — ". , : Audi, MasterCard, Xerox, IBM, BurgerKing, Ericsson, TetraPak, Procter & Gamble, Southwest Airlines . , , . . . ³ 1935 . . General Electric, Uniroyal. 㳿 25 .

г (Steve Rivkin, 1947-2016) — , . Rivkin & Associates LLC. 1947 쒿, . ³, , . 2006 㳿 Estes Park, . Estes Park " ". 2015 Estes Park. — . . , 14 , Trout & Ries Inc.


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